Privacy Policy

Stratford-upon-Avon Butterfly Farm Privacy Policy

Attraction Website Privacy Policy 2026

General

Stratford-upon-Avon Butterfly Farm is committed to respecting your online privacy. This privacy policy is intended to give you confidence in the privacy and security of the Personal Data we obtain from you. We treat all your personal information as confidential and keep any information received on a secure server and are compliant with GDPR.

By accessing this website, you are consenting to the way information is collected and used, as described within this Privacy Policy. If you do not wish to accept this Privacy Policy please leave this website. We reserve the right to change this policy at any time. If this Privacy Policy changes we will place an updated version on this page.

Information Collected and its Use

Registration is not required to access this website. Though we may collect some information through our contact form. The basic Personal Data we may process and collect is: your name, your email address, your contact number.

We use Google Analytics to collect information about how you interact with our website each time you visit it. This information is not personal information and we cannot identify who you are e.g. your name or address.

We use information collected to ensure our website content is effective and well presented, to allow use of interactive features on our website and to notify you of any changes to our services. We may occasionally use your data, if you have filled out a contact form, to provide you with information about services and goods which may be of interest to you but only if you have provided your consent to do so.

The information collected by Google Analytics is your general location, but not your address, how long you are on our website for, what pages you have visited, what you have searched for to get to our website, how you have got to our website and if you have used Google Maps to get directions to us and your demographic.

We use third party ticketing company, DigiTickets to fulfil online ticket purchases. The Personal Data disclosed is your name, billing address, residential address, email address, telephone number and payment details, they will only retain, store or use your Personal Data for the purpose of billing for the tickets. WorldPay is the payment gateway for online ticket purchases and they will only use your Personal Data for the purpose of processing your online ticket transaction.

Sometimes we need to pass the information we collect to other companies for administrative purposes. For example, our joint ticket partners. We may use third parties to carry out certain activities, such as processing and sorting data. Third parties will not be allowed to use your Personal Data for their own purposes.

There are links on our website which will take you to other sites e.g. Tesco’s, Facebook, Twitter. If you click on any of these links and leave our site, we have no control over that other website. Please read the other websites Privacy Policy as it may differ.

Cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. You can either accept or decline cookies, most web browsers will automatically accept them. You can modify your browser settings to not accept cookies. If you decline cookies this may prevent you from taking full advantage of our website. Cookies help analyse web traffic and allow web applications to respond to you as an individual by tailoring its operations to your likes and dislikes by gathering and remembering information about your preferences. To learn more about cookies please visit: http://www.aboutcookies.org.

Security

Stratford-upon-Avon Butterfly Farm is committed to ensure that your Personal Data is secure. To prevent unauthorised access or disclosure we use up-to date procedures both physical, managerial and electronic, to secure and safeguard the information we collect from this website.

If you have any questions in relation to the Personal Data we may hold about you, or use of that data, please contact us at: Data Enquiries, The General Manager Stratford-upon-Avon Butterfly Farm, Swan’s Nest Lane, Stratford-upon-Avon, Warwickshire, CV37 7LS

DigiTickets Privacy Policy

Policy Owner

This policy is owned and distributed by IT and Compliance manager of Digital Ticketing Systems Limited

Who we are

In this Privacy Policy, references to "we", "us", and "our"" are to Digital Ticketing Systems Limited (Company number 07044584). References to "our Website" or "the Website" are to *.digitickets.co.uk.

Digital Ticketing Systems Limited is the data controller responsible for the personal information collected through this Website.

Information We Collect

We may collect and process the following categories of personal information:

Information You Provide Directly

When you contact us, make a purchase, register for services, or complete forms on our Website, we may collect information such as:

Name
Postal address
Email address
Telephone number
Purchase and booking information
Any other information voluntarily provided by you

Payment Information

Payments made through our Website are processed by authorised payment service providers. We do not store your full credit or debit card details on our systems.

Our payment providers may process payment information and carry out fraud prevention and verification checks. Where international transfers are required, appropriate safeguards will be applied in accordance with applicable data protection laws.

Digital Ticketing Systems is PCI DSS v4.0.1 compliant and are annually assessed/certified.

Website Usage Information

When you visit our Website, we may automatically collect:

IP address
Browser type and version
Device information
Screen resolution
Operating system
Referral source
Pages visited and actions taken on the Website
Date and time of access

Marketing Preferences

If you choose to receive marketing communications, we will record your preferences and any interactions with our emails, including whether emails are opened or links are clicked.

Cookies and Similar Technologies

We use cookies and similar technologies to operate our Website, remember your preferences, analyse usage, and improve user experience. Further information is provided in our Cookie Policy below.

How We Use Your Information

We process personal information for the following purposes:

To provide products and services you request
To process transactions and fulfil orders
To provide customer support and after-sales services
To manage bookings and accounts
To improve our Website, products, and services
To ensure Website security and prevent fraud
To comply with legal and regulatory obligations
To send marketing communications where we have your consent or another lawful basis to do so

Lawful Basis for Processing

Under UK GDPR, we rely on one or more of the following lawful bases:

Performance of a contract: to provide goods or services you have requested.
Legal obligation: where processing is necessary to comply with legal requirements.
Legitimate interests: to manage and improve our business, Website security, and customer experience.
Consent: where required, including for certain cookies and marketing communications.

Where we rely on consent, you may withdraw it at any time.

Sharing Your Information

We may share your personal information with:

Payment processors
Hosting and IT service providers
Delivery and fulfilment partners
Marketing and communications providers
Analytics and Website performance providers
Professional advisers and auditors
Regulatory authorities, law enforcement agencies, or courts where required by law

All third-party service providers are required to process personal information only on our instructions and in accordance with applicable data protection laws.

We do not sell personal information to third parties.

International Transfers

Where personal information is transferred outside the United Kingdom, we will ensure appropriate safeguards are in place, such as:

Transfers to countries deemed to provide an adequate level of protection; or
Approved contractual safeguards, such as the UK International Data Transfer Agreement (IDTA) or equivalent mechanisms.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, regulatory, and reporting requirements.

Retention periods vary depending on the type of information and the purpose for which it is processed.

Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember preferences, improve performance, and provide analytics information.

How We Use Cookies

We use the following categories of cookies:

Strictly Necessary Cookies

These cookies are essential for the operation of the Website and cannot be disabled through our cookie management tools.

Cookie	Purpose	Duration
PHPSESSID	Maintains user session and shopping basket functionality	Session / 24 minutes
dtAnalyticsConsent	Records cookie consent preferences	1 year

Analytics Cookies

These cookies help us understand how visitors interact with the Website so that we can improve performance and usability.

These cookies are only placed with your consent.

Google Analytics

Examples include:

_ga
_ga<container-id>
_gid
_gat_<tracker-name>

Used to collect aggregated statistical information about Website usage.

Google Privacy Information:

https://support.google.com/analytics/answer/6004245

Microsoft Clarity

Examples include:

_clck
_clsk
CLID
ANONCHK
MR
MUID
SM

Used to analyse user interactions and improve Website usability.

Microsoft Clarity Information:

Performance Monitoring Cookies

Performance monitoring tools help us identify technical issues and improve Website reliability.

Examples may include cookies used by services such as New Relic.

Managing Cookies

When you first visit our Website, you will be presented with a cookie banner allowing you to:

Accept all cookies
Reject non-essential cookies
Choose your cookie preferences

You may change your preferences at any time through our cookie settings tool.

You can also manage cookies through your browser settings. Disabling certain cookies may affect Website functionality.

Your Data Protection Rights

Under UK GDPR, you may have the right to:

Access your personal information
Correct inaccurate information
Request deletion of your information
Restrict processing
Object to processing
Request portability of your data
Withdraw consent where processing is based on consent
Lodge a complaint with the Information Commissioner's Office (ICO)

For more information about your rights, visit:

https://ico.org.uk/

Automated Decision-Making

We do not generally make decisions producing legal or similarly significant effects using solely automated processing.

Where automated tools are used for fraud prevention, security monitoring, or service administration, appropriate safeguards will be applied in accordance with applicable data protection legislation.

Childrens Data

Our Website is not intended to knowingly collect personal information from children unless necessary to provide services requested by a parent, guardian, school, attraction, venue, or authorised organisation.

Where we process children's personal information, we take additional care to ensure appropriate protections are in place.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:

Digital Ticketing Systems (t/a DigiTickets)

Sentio House, Pynes Hill, Exeter, Devon, EX2 5AZ

www.digitickets.co.uk/compliance-request

If you have concerns about how we use your personal information, you may submit a privacy complaint to us using the contact details above.

We will acknowledge your complaint and investigate it in accordance with applicable data protection legislation. We aim to respond without undue delay and within the timescales required by law.

If you remain dissatisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO).

Other Websites

This Privacy Policy applies only to this Website. Links to third-party websites are provided for convenience only. We are not responsible for the privacy practices of those websites, and we encourage you to review their privacy policies before providing any personal information.

Last Updated: 5 August 2026